Make mental health part of the conversation
We want to help break stigma and create more opportunities for open, compassionate conversations about mental health and suicide prevention.
The You Matter Foundation
The message is simple. The purpose runs deeper.
The You Matter Foundation is the nonprofit arm of Turning Point, created to turn a message of belonging into more direct support for mental health and suicide prevention.
Choose how you give.20%
of Turning Point's profits are donated to support the mission.
Where it began
First, a clothing brand. Then, a bigger responsibility.
Turning Point began in 2021 with a commitment to donate 20% of our profits to organizations that shared our belief in mental health awareness and suicide prevention. The clothing was a way to carry that message into everyday life.
As the brand grew, people began sharing what those messages meant to them. Stories of resilience, gratitude, and hope showed us that a few words could bring comfort, connection, and a reminder that someone was not alone.
Those conversations became the reason to do more. We created The You Matter Foundation to make our support more direct and intentional, with greater control over how funds are allocated to programs, initiatives, and organizations aligned with our mission.
What we believe
Everyone deserves to feel that they matter.
Our goal is a community where mental health is taken seriously, asking for support feels possible, and no one feels they have to face their hardest moments alone.
What the foundation exists to do
Awareness, connection, and meaningful support.
The foundation gives us a way to build on the conversations started by Turning Point and work toward a more lasting impact.
Build community partnerships
We are committed to growing relationships with organizations and initiatives that share our mission, so our efforts connect with work that matters.
Direct support with intention
The foundation was created to give us a more deliberate role in where funds go, with the goal of supporting programs, resources, and initiatives that make a meaningful difference.
Turning Point + The You Matter Foundation
Connected by purpose. Different roles.
Turning Point
The clothing company that started the message in 2021. Through the brand, we spark conversations and commit 20% of profits to mental health and suicide prevention.
The You Matter Foundation
The nonprofit arm created to carry that commitment forward through more intentional funding, community relationships, and support for aligned initiatives.
Our commitment is 20% of profitsโnot 20% of every purchase price. You can also support the foundation directly through the donation options below.
This is a beginning we want you to be part of.
Creating the foundation is a new chapter, not the end of the work. We want to expand our reach, build thoughtful partnerships, and turn the kindness of this community into support that reaches further.
Whether you wear the message, start a conversation, make a donation, or connect us with an organization doing meaningful work, you have a part in what comes next.
Connect with usA few things to know
Why create a foundation alongside the clothing brand?
The response to Turning Point made us want to do more than raise awareness. A nonprofit gives us a more direct and intentional way to support the programs, initiatives, and organizations that align with our mission.
Do I need to buy clothing to support the foundation?
No. The donation links below let you support the foundation directly. Sharing the message and helping create conversations about mental health are other ways to be involved.
How can an organization connect with you?
Use our contact page to tell us about your organization, your work, and how it connects with mental health and suicide prevention. We welcome conversations about what we could build together.
Connect with usThe You Matter Foundation
Choose how you give.
Choose the You Matter Foundation for a regular donation, or the You Matter Legacy Fund for an enduring contribution. The links below take you to the existing donation pages.
